In today's corporate world, there is an obvious, growing shift from conventional advertising to network marketing as a more cost effective means of generating new customers.

If we look at the cell phone, cable t.v., and internet service industries, for example, we can see an ever growing number of these companies are investing at least some of thier advertising dollars in Network Marketing. In fact, some of the most reputable and successful of these companies are experiencing their largest and fastest growth ever, through this method of marketing!

 After 15 years of watching this growing trend, and doing extensive research into numerous Network Marketing companies, I predict with a 99% certainty that Network Marketing is set to be the dominant method of marketing products and services worldwide, in the not too distant future!

 Now, allow me to elaborate on the safety and effectiveness of network marketing as opposed to the high risk involved in conventional advertising, in the following example:

 Let's say that Company A has an annual marketing budget of $14 million, and invests throughout the year in various advertising campaigns, utilizing media such as, TV, radio, magazines, billboards, etc.

 Even if these advertisements reach 100 million people per year, how many are actually guaranteed customers? Is it possible for anyone to give a number with any certainty? What is the guaranteed rate of return? After all, what percentage of products or services do you purchase based  on TV and/or radio advertising? Therein lies the risk!

Now let's say that Company B has an annual marketing budget of $14 million and, rather than conventional advertising, they decide to recruit an army of self-employed marketing reps. Because this company only pays a set rate per guaranteed customer, Company B can calculate it's commissions and bonuses based on its advertising budget and cost per service and/or product. Under this system, Company B has the potential to generate an exponentially larger customer base,on the same budget as Company A (and considering that no money is paid to the marketer until the customer is already acquired), sees a guaranteed rate of return, and absolute zero risk!! Not to mention the benefits to you and I as self employed marketing reps.

 Considering these examples, which would you say is the most cost effective marketing method?

 Now, with all of this in mind, I would like to pose the following question:

 If large multi-million dollar corporations are making this shift because they see the potential in the fast, and ever growing Network Marketing industry, then doesn't it stand to reason that Network Marketing is not only beneficial to Corporate America, but may also be a viable, and  very lucrative "earn income at home" solution for the average working American?

 As I previously mentioned in this article, I have been watching this trend and researching numerous Network Marketing companies for the past 15 years and have seen this industry growing continuously, regardless of market trends. For example, in the current faltering market, most, if not all the legitimate companies I have been following in this industry, are unquestionably feeling little or none of the negative effects of the current declining economy, and actually continue to grow at exponential rates!

Though the concept of Network Marketing has existed for nearly 80 years, it has only been in the last 20 years or so that  Corporate America is catching on to, and taking advantage of this growing trend, to both increase, and in effect stabilize, their market base, in spite of the fluctuating economy, and there is still an unbelievable amount of room for growth in this industry.

This has led me to my own personal conclusion that any legitimate marketing company that practices direct marketing methods, is indeed a ground floor opportunity, and now is as good a time as any to get involved in this industry.

 After extensive research, I would like to suggest a company that has taken advantage of one of the hottest, and fastest growing businesses in the country, namely the cell phone industry. Consider that less than ten years ago, the cell phone was simply a novelty item, and is now becoming a necessity that few of us can live without, and it won't be going away any time soon! This company has implemented what I believe to be the best business model and pay plan in the industry to date! I have recently become a member of this company and believe it to be one of the best business decisions one can make in today's volatile job market. The company is called LightyearWireless. If you would like information on how you can earn free cellphone service for life and get paid to show others how to do the same, visit the following websites:

http://cellconnect.mylightyear.net/

http://cellconnect.lightyearwireless.com/

 or Call: 800-670-7261 for a brief audio overview. 

In closing, my suggestion to anyone who is looking for a better opportunity, due to unemployment, job insecurity, or just a need for additional income to make ends meet, is this:

 Do the research, find out for yourself what this ever growing industry has to offer, and if you think you are one of those with the drive and ambition to rise above, GO FOR IT!!!       It Could be the opportunity of a Lifetime!

Paul Raezer

Marketing Mgr.

Lightyear Wireless

706-394-0874

paulraezer@rocketmail.com