After years of observing millions of customers on the Body by Vi Challenge, the company found that when people lost their first 10 pounds, they experienced a significant boost in confidence that helped them stick with their healthy habits and achieve their ultimate weight-loss and fitness goals. To further validate the benefit of losing 10 pounds, ViSalus? Scientific Advisory Board looked at studies that showed that losing just 10 pounds can not only make you feel and look better, but also can have significant additional health benefits.
These observations led to the creation of Project 10?, a weekly reward system designed to provide the motivation and encouragement to help everyone achieve that pivotal 10 pound weight-loss milestone. Every week, beginning Feb 4, 2013, ViSalus will award a total of $10,000 to 10 people who lose 10 pounds. Plus, everybody who loses 10 pounds and enters the weekly drawing will automatically receive a free ?i Lost it!? t-shirt.
?At a time of the year when people are resolving to improve their health, we want to share the knowledge that we?ve gained by studying the success of people who have lost weight and transformed their health through the Body by Vi Challenge. What we learned is that losing those first 10 pounds can do wonders to someone?s motivation for long-term transformation,? said Ryan Blair, Co-Founder and Chief Executive Officer of ViSalus.
In addition to giving away weekly cash prizes and ?i Lost it? t-shirts, all Body by Vi Challenge finishers will receive a ?Victory? bracelet and every month, finalists will be chosen in the weight loss, active and fitness categories and receive a professional photo shoot and other prizes. All monthly finalists will automatically be eligible to become Challenge Champions and win the Ultimate Transformation Vacation, awarded three times a year at ViSalus national events.
